![]() ![]() Since this is the generation currently hit hardest by food insecurity 1, magic bullet ® has partnered with Canstruction - a global hunger relief non-profit organization that hosts events in cities across the world to benefit food banks in local communities. In addition to distributing these unique wraps, magic bullet ® is supporting its Gen Z audience through philanthropic outreach. To design the imaginative wraps, magic bullet ® teamed up with three talented artists - Shanée Benjamin (she/her), Jiaqi Wang (she/her), and Spencer Gabor (he/him) - each of whom drew from personal inspiration and put their own twist on inspiring consumers' cooking creativity. All three wraps fit snugly around the base of the magic bullet ® Original Blender without impeding functionality and are made of durable, waterproof, and easy-to-clean material. "Our hope is that the brand and new decorative accessories not only add a splash of color to consumers' countertops, but further emphasize the power of self-expression in our lives and in the kitchen." ![]() "magic bullet ®'s new branding and wraps puts a refreshed spin on the brand for a new audience that cares deeply about individuality and authenticity," said John Olson, Brand Manager at magic bullet ®. To celebrate the brand's core values of creativity, individuality, and self-expression, magic bullet ® created these new artist wraps, sending its 2000s-era infomercials off in style. As part of its makeover, the brand launched a refreshed product line that provides fun, versatile, and accessible appliances to cooks of all levels, and promoted it in a new brand voice that aims to convey the joyous deliciousness of self-exploration. Last year, the glowed-up magic bullet ® brand introduced itself to Gen Z consumers as their new kitchen BFF.
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