With the right email tracking software, you’ll be able to identify when, exactly, a lead has opened your email, who opened it, and what pages they viewed since opening that email. This is where email tracking software can provide Sales teams a much-needed edge in closing deals What these platforms lack however, is the crucial ability to track a lead’s email interaction history over the entire course of their customer journey. Popular email marketing platforms like MailChimp and Constant Contact have been providing statistics on open and click rates for years. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up. Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams.
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